AI Insights · Timothy · January 2024
Top 5 Social Apps in Ghana for Q4 2023: Unified Platform Performance
Explore the performance metrics of the top 5 social apps in Ghana during Q4 2023, including weekly downloads, revenue, and active users.
The fourth quarter of 2023 saw significant activity among social apps in Ghana. Here’s a breakdown of the performance of the top five apps on a unified platform, combining data from both iOS and Android, according to Sensor Tower.
TikTok Lite - Save Data saw a consistent increase in weekly revenue, peaking at around $4.9K in the week of October 23. Weekly downloads also showed an upward trend, hitting approximately 156K in the same week. Active users remained robust, fluctuating between 4.4M and 4.6M throughout the quarter.
Facebook Lite experienced modest revenue growth, with weekly figures reaching up to $424 in late November. The app had a steady download rate, peaking at around 102K in mid-December. Active users hovered around 8.3M to 8.4M during the quarter.
Instagram reported weekly revenue peaking at $1.1K in early November. Downloads were stable, with a high of approximately 44K in late October. Active users remained consistent, ranging from 3.5M to 3.6M throughout Q4.
Status Saver - Video Saver saw no revenue during Q4, but downloads peaked at around 26K in late October. The app maintained a strong active user base, increasing from 283K to over 309K by mid-December.
Status Saver: Video Downloader showed a slight increase in weekly revenue, reaching $86 in the final week of December. Downloads peaked at approximately 17K in the same week. Active users grew steadily from 42K to 68K over the quarter.
These insights from Sensor Tower highlight the dynamic nature of social app usage in Ghana. For more detailed analytics and trends, visit Sensor Tower’s platform.
